| Format |
CPM |
Gross Cost (5,000 imps) |
| Leaderboard (728 x 90) |
$50.00 |
$250.00 |
| Banner Ad (468 x 60) |
$25.00 |
$125.00 |
| Half Banner (234 x 60) |
$17.00 |
$85.00 |
| Button #1 (120 x 90) |
$10.00 |
$50.00 |
| Button #2 (120 x 60) |
$10.00 |
$50.00 |
| Vertical Banner(120 x 240) |
$25.00 |
$125.00 |
| Vertical tower ads (120 x 600) |
$35.00 |
$175.00 |
| Newsletter Advertising |
CPM |
Gross Cost/Issue (Base: 2,400) |
| Top position (468x60)* |
75.00 |
$180.00 |
| Other positions (468x60)* |
60.00 |
$144.00 |
* Approximately 15% of newsletters will run a text only
ad. Advertiser to supply text.
