Canadian Advertising Research Foundation
Toronto

Chairman:

• Chris Wiggins
  Vice-President
  Ipsos-NPD Group Inc.
  Toronto, Ont.

Treasurer:

• Tim Wilson
  Director of Program Planning
  CTV Sportsnet
  Agincourt, Ont.

Chair, Conferences & Seminars:

• Susan Ellsworth
  Vice-President Research Director
  OMD Canada
  Toronto, Ont.

Chair, Membership:

• Joanne Tofani
  Vice-President Marketing Research & Customer Insights
  Canadian Imperial Bank of Commerce
  Toronto, Ont. 

Directors:

• Terry Hibbard
  Research Director
  Radio Marketing Bureau Inc.
  Toronto, Ont.
  
• Zahir Kassam
  Director of Market Research & Consumer Insights
  Campbells Soup Co. Ltd.
  Toronto, Ont.
  
• Julian Lai
  Manager, Media Research
  The Media Edge
  Toronto, Ont.
  
• Tony Lea
  Senior Vice President
  MapInfo Corporation, Compusearch Group
  Toronto, Ont.
  
• Mike Leahy
  Group Vice-President - Marketing & Sales
  Nielsen Media Research Canada
  Markham, Ont.
  
• John Ludgate
  Research & Business Manager
  Reader's Digest Association (Canada) Ltd.
  Toronto, Ont.
  
• Debra McLaughlin
  Vice-President, Director of Operations & Research
  Airtime Television Sales.
  Toronto, Ont.
  
• Jo-Ann McQuillan
  Director, Information & Communications
  Institute of Canadian Advertising
  Toronto, Ont.
  
• George Murray
  CARF Board Member Emeritus
  Toronto, Ont.
  
• Bob Reaume
  Vice-President
  Association of Canadian Advertisers
  Toronto, Ont.
  
• Terry Rushbrooke
  TV Senior Research Methodologist
  BBM Bureau of Measurement
  Don Mills, Ont.
  
• David Shiffman
  Research Director
  Starcom Worldwide
  Toronto, Ont.
  
• Christine Wilson
  Director of Research, English Services
  CBC Research Dept.
  Toronto, Ont.