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All advertising used in
Newfoundland concerning alcoholic beverages, whether
advertising on behalf of manufacturers, distributors, or
retailers of such beverages,and all promotions and displays
connected with alcoholic beverages, must conform to the
following regulations of the Newfoundland Liquor
Corporation.
(1) The advertising
of beer, wine, and spirits shall be permitted only for
products which are approved for sale by the Newfoundland
Liquor Corporation.
(2) All advertising
through the broadcast media, including closed circuit and
cable television, will be subject to the broadcasting
regulations of the Canadian Radio and Television Commission
(CRTC) and will be confined to beer and wine.
(3) All advertising
through the printed media will be permitted for spirits,
wine, and beer, subject to the following
restrictions:
a) Advertising may be
used to instill brand preference, but must in no way be
specifically designed to encourage the general consumption
of alcoholic beverages or attempt to influence non-drinkers
to drink.
b) Advertising of
alcoholic beverages will not make claim that consumption of
such beverages is beneficial to the user in any way nor
shall it attempt to establish a certain product as a status
symbol, a necessity for the enjoyment of life, nor an escape
from life's problems, nor shall it imply that consumption of
such beverages is necessary for social prestige, business
success, popularity with opposite sex,or escape from
personal problems.
c) Advertising shall
not be associated with minors, or symbols of
minors;specifically,it shall make no direct or implied
appeal to minors nor shall it include scenes depcting minors
or persons who might reasonably be mistaken for minors.
d) Advertising the
price of the product will not be permitted. All reference to
the product,as well as product specifications such as size
and availability, must be accurate in terms of the product
approved for sale by the Newfoundland Liquor
Corporation.
e) Advertisement must
not imply that the ads were inserted by the Newfoundland
Liquor Corporation or the Newfoundland Government, but need
not include any spcific disclaimer.
(4) Electronic or
illuminated signs, billboards, posters, and any such related
outdoor advertising is permitted subject to prior approval
by the Corporation and the following terms:
a) No such
advertising is permitted within 200 meters of the perimeter
of a place of worship or a school (primary, secondary,
junior high, and high schools).
b) No more than 25%
of any one advertiser's inventory of outdoor advertising
space in any market shall be devoted to alcoholic beverages
at any one time.
c) Advertising
content will be for brand and/or corporate name
only.
(5) Advertisements on
vehicles or other means of transportation are prohibited,
except on trucks or vehicles belonging to or used by a
manufacturer of alcoholic beverages or his appointed
representative, and on public transit vehicles which sell
advertising space.
(6) Signs or displays
carrying advertisements are premitted in licensed premises
provided that they advertise only alcoholic beverages which
can be lawfully sold, kept,or stored therein.
(7) Gifts of
alcoholic beverages for advertising or promotional purposes
are prohibited without specific written authorization of the
Newfounland Liquor corporation. Alcoholic beverages may be
given to persons visiting the manufacturing or warehouse
premises of a manufacturer of alcoholic beverages on
condition that they be consumed on such premises.
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