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ShopCast, a subsidiary company of EK3 Technologies Inc., a global leader in narrowcasting digital merchandising with a client list that includes Tim Horton’s and Home Depot Fuel Stores, has signed an exclusive agreement to install EK3 digital merchandising solutions in Wal-Mart Canada stores. Under the exclusive agreement, EK3 and ShopCast will install the narrowcasting system in 60 stores by the end of 2007 and eventually in all Wal-Mart Canada locations.
EK3’s narrowcasting digital signage systems use a retailer’s unique business data and customer buying trends to customize streaming video displays with the right messages at the right time, which builds customer loyalty and drives sales.
EK3 recently purchased ShopCast, Toronto, which offers advertisers strategic media purchasing power on digital networks. Upon learning of the purchase, Wal-Mart Canada awarded its digital signage contract exclusively to the two companies. The deal allows EK3 to provide a mix of national and local advertising and branding content.
“Partnering with EK3 and ShopCast will enable us to strategically reach out to Wal-Mart customers in-store to inform, entertain and help save them money," says Mike Dombrow, director of marketing, Wal-Mart Canada Corp.. “When we began discussions with EK3, we quickly became excited about the potential of this partnership. Their products are strategically designed to help our business in many ways while delivering the highest quality video to our customers throughout our stores.”
EK3 and ShopCast will deliver a combination of advertising, digital merchandising and Wal-Mart Television on numerous screens throughout each store.
“Wal-Mart Canada is one of the more progressive North American brands and we look forward to helping them meet their business goals and create even greater customer loyalty through our industry-leading technology," says Nick Prigioniero, president and CEO of EK3. “EK3 prides itself on its commitment to research and development and we are happy to hear Wal-Mart Canada and other leading brands trust us to uniquely meet and exceed their expectations in digital merchandising.”
In addition to Tim Hortons coffee shops, The Home Depot Fuel stores, and now Wal-Mart, EK3 Technologies Inc. is expected to soon be in over 100 nations as part of a recent deal with gas pump manufacturer Dresser Wayne. By early 2008 EK3 will be managing an install base which will generate over 150 million views per month, making it one of the largest narrowcasting networks in the world.
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