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Adidas has named Montreal agency Sid Lee the global creative agency-of-record for the Adidas Originals streetwear brand. Sid Lee, which also has an office in Amsterdam, previously launched a campaign for the new Adidas Originals Denim by Diesel collection and created a retail store concept in New York and Berlin. The agency will handle a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications, as well as developing a global platform for Adidas Originals to be rolled out across the U.S., Europe and Asia.
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