|
Allard Johnson Communications has produced an innovative TV spot scheduled to air as part of a partnership project between Dairy Farmers of Canada and Tennis Canada. Objective of the campaign is to communicate the benefits of consuming milk products as part of a healthy lifestyle and to encourage people to attain and maintain a healthy weight. Launched this week, the TV commrcial is being broadcast during the Rogers Cup in Toronto and Montréal and in conjunction with other international tournaments in Québec and English Canada. A print ad which appears in the Rogers Cup official program has also been produced. Creative team on the campaign at Allard Johnson includes: Steve Crawford, creaive director; Annie Méthot and Caroline Barrette, creatives; Donald Michel, English adaptation; Mélanie Duguay, electronic production; Dania Godard, print production. Production house is Cinélande with special effects by Fly Studio. Watch TV spot.
|
