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MTV2 Launches Aug. 1 with Three-month Freeview
by Gail Chiasson
Jul 29, 2008
The Much MTV Group announced is launching MTV2 in 6.7 million homes, as part of a three-month freeview in major markets across the country.

This new channel is the ultimate destination for youth and hits TV airwaves on Aug./08 1 at 1 p.m. ET. Promising a full roster of unabashed, unpredictable, and unruly programming, MTV2 is MTV unleashed! MTV2’s fierce bite extends beyond television with a multi-platform experience that includes mtv2.ca. Both platforms are bursting with exclusive programming, never before seen in Canada.

“MTV2 is unleashed, loud and aggressive programming for people who like hot sauce on their pizza,” says Brad Schwartz, senior vice-president and general manager, Much MTV Group, CTV Inc.. “Along with MuchMusic and MTV, MTV2 offers a third distinct brand and programming strategy to engage the passions and interests of young people across multiple platforms.”

MTV2 is the exclusive home for a variety of crazy series. Canadian premieres include The Andy Milonakis Show, Wonder Showzen, Human Giant, TRL (Total Request Live), Jackass, and a new season of Crank Yankers. Cult classics Kids in the Hall and Hilarious House of Frightenstein round out the roster, along with music videos hosted by MTV’s Aliya-Jasmine Sovani.

mtv2.ca delivers more exclusive over-the-top Canadian premieres including Fist of Zen, Call to Greatness, and Fur TV. Headbangers Ball, Beavis and Butthead and Yo Momma! are just some of the other series on the online show roster.

mtv2.ca’s online experience includes: photos, cast, and episode guides for all MTV2 series; and a TRL destination with most viewed music videos, guest schedule, photos, and the show’s music video playlist.

Fans can watch MTV2 for free beginning August 1. The list of local cable providers includes:
Bell ExpressVu (channel 577), National;
Star Choice (channel 590), National;
Shaw (channel 98), Alberta and British Columbia;
Cogeco (channel 172), Ontario;
Rogers (channel 706), Ontario and New Brunswick;
Videotron (channel 163), Quebec;
Eastlink (channel 170), East Coast.

MTV2 is taking over Razer’s channel position, currently available in nearly one million homes.

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