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Pennant Media Group is now handling all aspects of marketing, promotions and public relations for SuperEyeSpex Optical, a company launched in Nov./07 in Toronto to provide eyewear for Canadians both online and at a recently-opened office-showroom in Mississauga, Ont.. SuperEyeSpex Optical is believed to be the only Canadian optical company to offer a 'Virtual Mirror' option, which allows customers can upload their picture online and virtually try on glasses in the comfort of their own homes. The images can be rotated and resized to fit the specific contours of their face ensuring a perfect fit.
Owner of SuperEyeSpex Optical is 24-year-old Samuel Babarinde. As a university student in London, Eng., Babarinde encountered vision problems and needed glasses for schooling, but was not prepared for the sticker shock of what he thought were regular everyday spectacles. Forced to purchase them, the experience lit a yearning curiosity and an entrepreneurial vision – to save the public millions by undercutting the established prices of major competitors.
Babarinde’s curiosity led him to Canada, where, after research, he launched SuperEyeSpex Optical, an online optical store coupled with an office showroom where customers can browse and buy his selection of prescription and designer eyewear.
In an $8 billion dollar industry, SuperEyeSpex Optical offers discounted prices, selling complete prescription glasses starting as low as $60. Complimentary accessories include scratch resistance, single vision prescription lenses, hard cases, lens cleaners and cleaning cloths. SuperEyeSpex Optical has Canadian and American suppliers. It does not have any suppliers from China or its own manufacturing plants. Working with Babarinde are Kenai Andrews, CFO and media relations director, and Richard Afolabi, managing director.
“Our main interest is to make our customers happy, simply by offering them exactly what’s asked for according to how they want it and also by donating eyeglasses to the less fortunate,” says Babarinde. The company plans to donate new eyeglasses to developing countries like India, Sudan, Kenya and Pakistan in great need of optical care, and also announced a planned donation of $250,000 worth of prescription eyeglasses to high school students in the Greater Toronto Area within one year. The company currently advertises primarily using flyers, with 36,000 flyers distributed in Etobicoke and Mississauga two weeks ago. A SuperEyeSpex Optical Street Team earlier distributed flyers in downtown Toronto in July/August.
SuperEyeSpex Opticals’ online store is located at www.supereyespex.ca.
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