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Toronto-based AgencyLink Inc., an almost-year-old consultancy specializing in marketing and communications client-agency relationship management in Canada, has joined SCAN International to provide Canadian corporate marketers with global services and insight. SCAN International has partners and associates in the United States, United Kingdom, the Netherlands, France, Spain, Portugal, Germany, Austria, Switzerland, and now Canada. The global group has consulted to such leading brands as Bausch & Lomb, Cadbury, Ford, IBM, IKEA, Johnson & Johnson, L’Oreal, MillerCoors LLC, Pfizer, Unilever and Volvo. "AgencyLink better positions SCAN International to service our multi-national clients, especially those located in the U.S. that have North American responsibility,” says Joanne Davis, partner in SCAN International and founder of Joanne Davis Consulting Inc., New York. “We selected AgencyLink because they share the same values and approach as SCAN to client-agency relationship consultation. AgencyLink’s seasoned professionals have solid reputations and an impressive track record in consulting, agency searches, as well as the ability to enhance marketing ROI for clients.” Sheila Corriveau, AgencyLink co-founder and a former global network director responsible for interdependence of offices in 55 countries at Omnicom’s Porter Novelli, says Canadian firms that market their products and services in other countries will benefit from AgencyLink’s participation in SCAN. “We now have a better grasp of agency resources internationally to help Canadian multinationals that rely on marketing agencies, particularly in Europe and the U.S.” "AgencyLink initially reached out to Joanne Davis Consulting for several reasons," says Corriveau. "We had heard good thing about her from our industry network; we know someone who used her as a agency search consultant for a North American agency search; Joanne Davis is a partner with SCAN International - the only international network - which boasts outstanding credentials. Further, Stan Didzbalis (co-founding partner of AgencyLink) and I wanted to ensure we were equipped with the right resources and expertise for clients who seek counsel beyond the Canadian market. "SCAN didn't have a Canadian partner and welcomed the opportunity. And we wanted to be well positioned to meet existing and future client needs. We do work for some clients that have an international reach." AgencyLink was formed in January 2008 to conduct marketing and communications agency searches, consult on existing agency relationships and deliver workshops to improve client-agency performance. AgencyLink works with clients that use one or a variety of external agencies for public relations, advertising, branding, digital marketing, promotions, direct marketing, government relations, investor relations, editorial, corporate social marketing, sponsorship, word-of-mouth, and marketing strategy. SCAN International was formed in 2005 by three leading European consultancies. Joanne Davis Consulting, which became a partner in 2006, was formed in 2000 and specializes in optimizing client-agency relations, agency searches and compensation. "The SCAN team consists of corporate marketers who managed agencies and former agency executives who understand the importance of agency selection, process and relationships," says Corriveau. "Together, AgencyLink and its alliance with SCAN can help clients and agencies resolve conflict, remove silos and open lines of communications."
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