In this role, Wojcicki is responsible for providing senior media direction for the development of strong, successful and measureable programs for clients across the agency.

“Jack’s expertise combined with his obvious love for our business, dedication to mentoring and sense of ‘story’ will prove to be a tremendous asset for our clients and, of course, for our team,” says Beverley Hammond, Veritas president. “We’re thrilled he’s brought his caffeinated approach and his famous ‘Jack’s Fist Of PR Ingredients’ to Veritas.”

Wojcicki's road to Veritas started in Edmonton with the Ex Terra Foundation’s 'The Dinosaur Project' and has included stops at The Toronto Sun, Benchmark Porter Novelli, recognITion and, his own shop PRJack. Hewill use his broad range of experience to work across the various practices at Veritas with clients in a number of different industries.

PRJack teaches the Marketing PR component of the Communications and Advertising Accredited Professional (CAAP) program at the Institute of Communications Agencies.