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Cora’s Breakfast and Lunch, Montreal-based breakfast-and-lunch franchise, is on a mission to win the hearts and tummies of English Canada’s consumers and franchise prospects with the recent hiring of APEX Public Relations. Cora’s Breakfast and Lunch has been expanding in English Canada since 2000 with a growth rate of 20% in 2007. This year, company founder Cora Tsouflidou intends to establish another 59 restaurants, bringing the total number of outlets to 108 by year’s end. As part of the expansion, the company is embarking on a national public relations campaign with APEX. “We chose APEX because it understands the entrepreneurial spirit and because we had a strong chemistry with the APEX team,” says Tsouflidou. “Their media relations skills and experience will be an invaluable asset to us as we garner attention for the expansion of our franchise.” Pat McNamara, APEX President said working with Cora’s will provide the PR agency with the challenge and opportunity to reach out to a unique and diverse audience. “We are thrilled to be working with Cora’s as it moves across Canada into new markets in Ontario and western Canada,” said McNamara. “Through our work we will have the opportunity to engage business and consumer audiences all at once.” Cora’s has become renowned for its healthy, homey breakfast restaurants with recipes inspired by customers and has been particularly appealing to the business breakfast goer, as well as families looking to spend quality time together. Cora is currently operating in eight provinces with a total of 90 restaurants. This year, Cora Franchise Group Inc. has won several awards and in 2008 was named one of Canada’s 50 Best Managed Companies for the third consecutive year.
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