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Touché!PHD, Montreal media agency, took the Grand Prix for the campaign 'Léo et Choc' for the Fédération des producteurs de lait du Québec/Federation of Quebec Milk Producers at the Prix Média organized by Éditions Infopresse. The campaign, managed by BBDO Montréal, involved print, cinema, Internet and video game advertising. Touché!PHD also took top prizes in the television category, for the Fondation des aveugles/Foundation for the Blind, the Internet category for Gaz Métro, and the Mix-Media , budget less than $1 million for the FPLQ. Cossette Média received two top awards for 'Pop ton art' for Perfetti Van Melle's Mentos in the Poster and the Mix-Media, budget $1 million-plus categories. bleublancrouge media took the top prize for Media Innovation for client The Gazette.
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