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The Gazette took the highest award, the Best of Show, at the International News-media Marketing Association awards in Miami, chosen for its 2008 marketing campaign about its coverage of the Canadian and U.S. elections. The campaign was developed by Montreal agency bleublancrouge as part of its ongoing four-year-old 'Words Matter'. From 90 finalists representing papers in 43 countries, The Gazette was first awarded first place in the singal copy sales category for papers with a circulation of between 75,000 and 300,000. Then, from among all first, secind and third place winners in 10 categories, The Gazette took Best of Show. The awards were judged on creativity, concept, results, grahic design and copywriting. 'Elections', promoting The Gazette's coverage of the elections helped push single copy sales 45% higher on Nov. 3/08 - the morning after Barack Obama's election as U.S. president - than the week before. Ads from The Gazette's 'Words Matter' campaign took a first place last year, but not Best of Show.
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