Seen exclusively on the streets of Montreal, Quebec, The Caramilk Secret squad supposedly revealed one of life’s sweetest mysteries through a modern dance routine.

A similar routine is seen in a commercial by Saatchi & Saatchi, with production house Method Studios. It's all part of a new campaign to build awareness for Cadbury's Caramilk.

The Montreal street event is also on You Tube and is expected to spread virally.

Watch viral spot.
Watch TV spot.