|
DraftFCB was recently awarded Molson’s Export business in Quebec, while BBDO will manage the Molson Dry brand in the province. Mediaedge:cia remains the media agency for both brands. A statement by the company says that the change is an attempt to both streamline Molson’s agency roster and to ensure that its products continue to resonate with consumers, especially within a climate of intense competition. Cossette, which recently held the accounts, recently completed work for the 'Serge' campaign for Molson Export and the 'Association of Party Pros' for Molson Dry - the latte about a fictional sports league for partiers that recently wrapped its first season of competition.
|
