“We are thrilled to work with Dalex Canada in this exclusive distribution agreement which has given us the muscle to deliver 1 million printed hangers with advertising messages every month directly into consumers’ homes via dry cleaning outlets throughout Ontario,” says Nicole Atanasoaie, E-Hanger vice-president.

E-Hanger is the first company to introduce an environmentally friendly clothing hanger to Canada. The hangers are manufacture from 100% recyclable sturdy board and are printed with 100% vegetable ink.

The company delivers targeted physical advertising messages directly into consumers’ homes which guarantee 100% view rate and 100% in-home reach via its eco-friendly clothing hangers. Ad space on each hanger is allotted to only one company, giving that advertiser the ability to command 100% of their target market’s attention.

With the production of each hanger less than the cost of a stamp and the mass distribution capabilities of Dalex Canada at an unprecedented level, marketers are presented with a unique and highly lucrative advertising opportunity which offers great marketing solutions such as coupons, product sampling, product promotions and branding.

Atanasoaie says, “E-Hanger and Dalex Canada’s mass distribution strategy brings enormous potential to advertisers because of the client base they will be reaching via dry cleaning outlets. The dry cleaning industry attracts business people, those who are highly educated, and consumers with serious buying power.”

The 100% eco friendly clothing hanger will replace the infinite number of wire hangers crowding Canada’s landfills.

Although the distribution partnership will begin with Dalex Canada supplying 1 million E-Hangers to dry cleaners strictly within the Province of Ontario, both companies share mutual plans to expand distribution across the country in the near future.