“We have been growing our digital presence for a number of years now," says John Stevenson, head of the corporate marketing group at FUJIFILM Canada. "But what we needed was a partner to provide a platform that enhances our strategic vision and plans while delivering immediate sales results.”

Work has already begun on the digital camera business. FUJIFILM and Twist Image will work together on enhanced strategies to strengthen relationships with current and potential DSC customers while building a greater online presence.

“This is an amazing opportunity to build upon an outstanding global brand by leveraging digital channels,” says Mark Goodman, Twist Image CEO. “We’re excited about creating an innovative and unique strategic platform with FUJIFILM that will grow its presence in the digital space and connect their great products to the right consumers.”