"We were impressed by the enthusiasm and creativity of Alfred," says Jean Bédard, president and CEO of Sportscene Group, owner of La Cage aux Sports. "It has demonstrated great understanding of our issues and our needs."

The network of La Cage aux Sports is the largest restaurant sports bar chain in Quebec.

"La Cage aux Sports in Quebec is a well established brand and we are delighted to now be able to contribute to its success," said Jacques Labelle, partner and CEO of Alfred.

Alfred was founded six years ago by Jean-François Bernier, creator of the award-winning campaign 'Ah! HA!' for Familiprix. It has prduced campaigns for such clients as BMR Group, GE, La Capitale vendu.com, Groupe Forget and Super Ecran.