Geshem has the Canadian distribution rights for the unique product, which will be available this month on the shelves of independent and national retailers, including Loblaws, Metro, Sobeys, Walmart and Whole Foods.

“Batter Blaster offers a fun, innovative way to prepare delicious waffles and pancakes in minutes, with virtually no clean up, appealing to everyone from time-pressed parents and singles to university students," says Esther Buchsbaum, partner and co-founder of Communications MECA. "Perfect for breakfast, snacks, single servings and even camping - and with environmentally friendly recyclable packaging - Batter Blaster represents a new product category in this market and we look forward to introducing consumers to its distinct story.”

“MECA’s strong experience with stakeholder and media relations, as well as proven track record of success with national brand launches, uniquely positions them to help us achieve our communications objectives in Canada.” says Michael Chernack, Geshem's director of operations, Canada.

Batter Blaster is the first ready-to-use USDA-certified organic pancake and waffle batter in a whipped cream-style can. The brainchild of former San Francisco restaurateur Sean O’Connor, Batter Blaster launched to much acclaim in the United States in 2007. Named Brandweek’s 'Convenience Product of the Year' and one of Good Housekeeping’s '100 Best Convenience Foods', Batter Blaster can be found in over 10,000 stores in North America. More than 3 million cans were sold last year.

Geshem Products Inc. specializes in sourcing and distributing quality, innovative food products from around the world for retail and food service clientele in the Canadian and U.S. markets. With its international team on the forefront of culinary trends, Geshem currently distributes such award-winning brands as Batter Blaster, Asia’s Best Noodles and RedIsland Australia Olive Oil. It also has an office in China.