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Lise Watier Cosmétiques has widened Carat Canada’s mandate, giving the media agency, in addition to developing its communications and sponsorship plans, the additional responsibility of digital strategies, event marketing and public relations. These will be handled through Carat's sister companies Isobar and Velocity. Velocity recently organized the ADISQ press conference for Lise Watier Cosmétiques and PJC Jean Coutu pharmacies, which took place at Montreal's Club Soda Sept. 14/09. At that event, Lise Watier, founder of the cosmetics firm, and François Coutu, president of the pharmacy chain, together with Mitsou Gélinas, singer and TV and radio programs' host, announced the start, on Sept. 15, of the voting campaign for Québec’s most popular singers. Anyone wishing to participate in the voting campaign do so at Lise Watier Cosmétiques counters in all PJC Jean Coutu pharmacies throughout the province. Lise Watier Cosmétiques has been a sponsor of l’ADISQ for six years. The Gala de l’ADISQ will air on Nov. 1/09 on Radio-Canada.
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