|
Total U.K. ad spend slumped by 19% in the second quarter of this year, according to figures from the latest Quarterly Survey of Advertising Expenditure, produced by the World Advertising Research Centre for the Advertising Association in the U.K.. This follows a drop of 18.8% in Q1 this year, and marks a declne for six consecutive quarters. In Q2, newspaper adspend fell by 27.6% from April to June, while magazine revenues declined by 33.3%. The outdoor sector was down by 26.1%; cinema ad spending was down 14.7%; and radio was down by 14.4%. Online revenues were static in the three months to June, although this was an improvement on Q1's 1.7% decrease. Online recruitment, however, fell 38.9% in Q2. The largest product sector, retail and mail order, had growth of 4.2% in Q2 following up a decline of 2.2% in Q1. Supermarkets boosted their spending by 22% in the first half of this year.
|
