|
Familiprix has launched a new advertising campaign, under the theme of Outbreak of Low Prices, which aims at presenting its low prices in an impactful and distinctive manner. Idea of the campaign: 'At last! A friendly, fun and beneficial epidemic all can enjoy!', is intended to be fun and light, with a distinctive tone. Besides television commercials, the campaign will be online during the Chroniques d'une mère indigne Webisodes. "It represents a new way to maximize our exposure and to ensure a first-rate presence for Familiprix," says Manon Deschênes, LXB accounts supervisor. "The campaign also coincides with Familiprix's launch of its new Web site. It has been re-vamped over the last few months and should set a new standard in the health-care field”. Jean Bissonnette, creative director – Québec City, at LXB says that, on the creative level, the TV side relies on hands and lab coats, reminding the public that professionals are there for them at Familiprix. These hands react to propositions issued in a fun and engaging, yet totally unexpected manner. Furthermore, this approach allows us to shoot as many productions as the market demands in a glimpse of time. The same principle is also derived on the Web and with the various print ads.” "For the radio campaign, we played with Familiprix's trademark impact and tones, parodying known stations' self-promos," says Pierre Bouahom,LXB copywriter. "The different Outbreak of Low Prices products become the hit of the hour, the latest fad - always in a setting that’s apart of what’s being done in the milieu.” The campaign, launched Oct. 1/09, includes the Web and TV vignettes, the re-vamped radio, plus print, in-store and Web POP messages on the familiprix.com site. Production house is 6ix degrés. Media is handled by Carat, Montreal. Watch one of the TV spots here.
|
