Mizuno Canada Ltd., high performance sporting goods manufacture, has teamed up with doug agency to turn up the heat and dial up the fun in support of its revolutionary Breath Thermo line of sportswear.

A Mizuno exclusive, Breath Thermo technology allows people to wear fewer constricting layers while enjoying outdoor activities in colder temperatures. Breath Thermo sportswear is ideally suited for the Canadian climate because it begins generating heat, due to superior moisture absorption, thereby sustaining warmth for a long time and keeping the wearer dry and comfortable.

The integrated promotion developed by the team at doug is being carried through to one of Mizuno's key retail partners, the Running Room.

“We needed to educate our active target about our unique technology and doug's team found a very engaging way to do that" says Barbara Mitchell, manager, advertising + marketing services at Mizuno. "We love the creativity they bring to the work they do for us and how well we can leverage it with our key retail partners for a win-win.”

The integrated campaign features a fun, interactive Breath Thermo online game that will be e-blasted to members of the Running Room and Get Out There magazine databases, and which is available at www.mizunobreaththermogames.com. Players are challenged to collect Breath Thermo gear and complete the course for a chance to win the grand prize: a trip for two to British Columbia. The campaign includes print and online support with Get Out There magazine and online, e-mail messaging - plus an in-store promotion and contest at Running Room stores across Canada.

To showcase the unique Breath Thermo technology, the game features a quirky snowboarder whose ability to perform is bogged down by bulky winter gear. While navigating the course the character has the chance to collect pieces of Mizuno Breath Thermo gear that allows them to ditch their bulky gear, while increasing their speed and ability to perform better tricks. Players are invited to enter their scores for a chance to win the trip for two to B.C. where they will have a chance to visit a special Breath Thermo store and other activities. Other przes include a Breath Thermo jacket, or assorted Mizuno accessories. The game encourages extra entries into the contest by repeat plays and additional ballots when friends play the game.