Following a closed review earlier this year, zig Inc., Toronto, has been named agency-of-record for Toys'R'Us Canada, with responsibility for creative marketing support for both the Toys'R'Us and Babies'R'Us brands nationally.
“zig has demonstrated impressive insight and understanding of our key strategic initiatives,” says Liz Macdonald, vice-president marketing, Toys'R'Us Canada.
“Toys'R'Us and Babies'R'Us are powerful retail brands," says Christian Mathieu, managing director, zig. “We are in the process of exploring a number of exciting opportunities with their team.”The agency has already begun work on the account, with a strong focus on plans for 2010.
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