Strategic Objectives also picked up two Gold and three Silver awards Apr. 21 at the Canadian Public Relations Society ACE Awards in Toronto.

Strategic Objectives won the prestigious 2009 IABC Gold Quill Award for Excellence in communication for its innovative media relations program supporting the Canadian launch of Stride gum. In addition, it captured two Gold Quill Awards of Merit for Cadbury’s 40th Anniversary of the Caramilk Secret media relations program and for its innovative high-fashion photography for Cashmere bathroom tissue.

The PR launch of Stride gum and The Ridiculously Long-Lasting Road Trip Across Canada with the Stride Guys will be featured as one of the 'Best of the Best' in IABC Communication World Magazine, July/August 2009 issue.

For more than 36 years, IABC’s annual Gold Quill Awards program has honoured excellence in business communication. The winners represent the best in organizational communication and their work plans serve as best practices for professional communicators.

This year’s competition received nearly 1,000 entries from 26 countries. Of these, 122 were selected to receive awards — 41 Awards of Excellence and 81 Awards of Merit.

Strategic Objectives five 2009 CPRS ACE Awards included two Gold Awards for New Product Launch and Media Relations for its launch program for Stride gum, featuring the Ridiculously Long Lasting Road Trip with the Stride Guys. The agency also took home Silver Awards in Media Relations for the Johnnie Walker Pillars of Responsibility at the 2008 Canadian Grand Prix in Montreal and the re-launch of Sea Queen swimwear, plus Silver in Brand Development for the White Cashmere Collection 2008, which supported the Canadian Breast Cancer Foundation and the launch of Pink Cashmere bathroom tissue.