The Globe and Mail, Rinaldi and LXB were among several Canadian companies taking awards at the 2009 Summit Creative Award Competition.
The Globe and Mail’s trade marketing Hands campaign took three Silver and two Bronze awards, selected from among 4,200 submissions from 26 countries. The campaign won Silvers in the categories: Newspaper Advertising Campaign; B2B Trade Publication Full Page or Larger; and Consumer Media; and Bronze awards in the Newspaper Fractional Page and B2B Trade Publication Campaign categories.
The advertising creative for the campaign was planned and developed by Toronto ad agency Black, The Globe and Mail’s trade marketing agency-of-record. Photography is by Curtis Lantinga Photography Ltd., media by Gaggi Media, and public relations by Environics Communications. The campaign is supported online at www.GlobeLink.ca The Globe’s trade portal.Rinaldi Communication Marketing, Montreal, was awarded three prizes in the Summit Awards:
- Gold: Television spot, small budget between $50 000 and $75 000 for the television launch of the Fantino and Mondello line for its client Les Aliments Viau;
- Bronze: Outdoor campaign, for the 'Je préfère Chop Crazy' campaign, for its client Chop Crazy;
- Bronze: Consumer magazine, full page or larger, for the ad 'Ça roule en STI' for its client the Québec Subaru Dealers Association. These honours reflect credit on the entire creative team under Suzie Simard’s direction. LXB, Montreal took a total of eight Summit Creative Awards, including:
- Gold: television - 'The 1930s', for the National Gallery of Canada;
- Gold: television - 'Bernini', for the National Gallery of Canada;
- Silver: L’Aubainerie's television campaign (London and Milan messages);
- Bronze: Print B2B campaign, recruitment campaign for Hautes Études Commerciales Montréal;
- Bronze: B2B logo, 'Mode Académie' for L’Aubainerie;
- Bronze: Bingo Mundo logo for the Société des Bingos du Québec;
- Bronze: Identity recasting, for CRHA (Ordre des conseillers en ressources humaines agréés).
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