Printed on: Friday, August 8, 2008
Taco Time Canada Picks Radio to Spread its Fiesta Platters Message
by Gail Chiasson
Feb 03, 2003
Calagey-based Taco Time Canada has launched a 36-week, national radio campaign with 'Girl at Party', a 30-second national spot to promote the addition of five full-meal Fiesta Platters to its menu offering authentic Mexican food with real Mexican taste.

The fun ad features upbeat Mexican party music and the voice of an excited young lady describing the new Fiesta Platters that deliver a real Mexican food experience and the opportunity to spice things up with Taco Time's hot sauces. The spot is running in 18 locations until March.

"The five new Fiesta Platters elevate Taco Time above the menu offerings of typical fast-food restaurants," says Ken Pattenden, president of Taco Time Canada. "The full meal platters also fit very well into Taco Time's fast casual Cantina dining concept that we will be launching in Cranbrook, B.C. in March."

The Mexican restaurant chain operates 117 franchise restaurants from British Columbia to Ontario.
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