The deal struck with The New York Times increases AOL Canada Media Network’s total monthly reach to more than 19 million online Canadians, equaling 86% of online Canadians monthly (comScore Media Metrix, Jan./07).

The AOL Canada Media Network will act as the exclusive third party representative in Canada for online advertising sales opportunities with the NYTimes.com and with the International Herald Tribune Web site, headquartered in Paris, France. Both media properties are part of The New York Times Company. Canada is an important market for The New York Times as it represents the largest international market for online readership.

Canadian advertisers will be able to geo-target online advertising to reach Canadian visitors to both NYTimes.com and IHT.com through on-site and e-mail newsletter advertising. Likewise, Canadian advertisers will have access to the U.S. online inventory to directly target American visitors.

“We believe the potential for Canadian advertisers to target market our online readership through the AOL Canada Media Network is enormous,” says Claire LaRosa, executive director, advertising, The New York Times. “Our online readers are educated, influential decision-makers who want news and information about the industry trends that impact their daily business lives. They also want lifestyle information, and online advertising that fits with their needs and their dreams.”

Third party advertising representation of NYTimes.com and IHT.com complements AOL Canada’s own news site and its established relationship with CBC.ca to offer advertisers more depth and breadth of news sources to better reach their target audience.

The AOL Canada Media Network now incorporates the online properties: CBC.ca, NYTimes.com, IHT.com, CanadianDriver.com, AOL.ca, AOL.com, Netscape.ca, Netscape.com, the Advertising.com network.