The new design will be featured in select hotels, restaurants, and clubs throughout the country.

"The Palace Bottle has been designed to represent the modern vision of Evian while maintaining a strong tie to our heritage in the French Alps," says Michael Thouin, brand manager, Evian Canada. "We also created a unique pouring instrument called the Palace pourer, the first of its kind for the bottled water industry, designed to deliver on both form and function to provide a true luxury water experience."

The Palace Bottle developed by Raison Pure, Paris. Its silhouette is sleek and contemporary, a smooth cylinder rising from a rendering of the magnificent French Alps. Clean lines and a crisp logo showcase the purity of the water itself.

Evian has been involved in fashioning creative products and packaging for decades. It has produced designs like the Nomad sports bottle, limited edition teardrop glass bottle, flip-cap bottle, 2007 French Alps bottle, hot pink label, and the 2006 limited edition Romero Britto glass bottle, proving that Evian is committed to packaging firmly rooted in ingenuity and imagination.

The bottle is being advertised in trade magazines in Canada in both French and English. Evian's advertising agency is Sharpe Blackmore Euro RSCG. Euro US developed the North American advertising.