Greenberg, recently GJP's associate creative director of design, will lead the agency’s multidisciplinary creative teams and champion integrated model.

Greenberg's "incredible passion, leadership abilities and innovative thinking make her perfectly suited for this role,” says Alan Gee, chief creative officer. “She has already made significant contributions to all facets of the agency’s creative and has become a potent force in developing highly notable work on behalf of our clients."

With over 15 years of marketing experience, Greenberg has been a member of GJP Advertising’s creative team since 2003. She earlier was a senior designer at Spencer Francey Peters, where she worked with Four Seasons Hotels and Resorts and Scotiabank, among other clients. Prior to that, Greenberg resided in her native South Africa, where she worked for some of its leading advertising and design firms, including Ogilvy & Mather, CODE, an offshoot of Jupiter Drawing Room, and Tequila, a division of TBWA Hunt Lascaris.

Her creative work for a wide range of clients has been widely recognized, both in Canada and internationally, in Applied Arts, How, Communication Arts, Print, AR100CA and Graphis magazine as well as at the ADCC awards.

In her new role, Greenberg will oversee the creative duties of the Toronto office and will report to Alan Gee, who will continue to oversee the agency’s creative assets in the agency's San Francisco and Cincinnati offices.