Printed on: Friday, September 3, 2010
The Globe and Mail Updates News on OBN Video Boards
by Gail Chiasson
Sep 24, 2008
The Globe and Mail recently extended its advertising agreement with the Outdoor Broadcast Network to supply daily news headlines to the company’s video boards, adding the Toronto market while continuing their program in the Greater Vancouver area.

The Globe and Mail’s strategy is to reach commuters through OBN’s key Vancouver and Toronto area video boards, with impactful news headlines that can be updated throughout the day via a special RSS feed

The 10-second spots are updated immediately when there is breaking news or with current news stories as they develop.

“Extending our agreement with OBN to reach Toronto audiences is a logical next step based on the proven success of using this medium to reach our target audiences in Vancouver,” says Sean Humphrey, marketing director for the national daily. “Having the ability to post breaking news is especially appealing to Globe audiences who want to stay current and knowledgeable about what’s happening in the world and in Canada.”

Media agency for The Globe and Mail's OBN buy is Gaggi Media; creative agency is Naked Creative, both of Toronto.

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