Printed on: Sunday, September 7, 2008

National Maple Lodge Chooses National as PR AOR

by Gail Chiasson Apr 24, 2008

Brampton, Ont.-based Maple Lodge Farms, producer of quality chicken products, has awarded it public relations agency-of-record assignment to National. National will plan, develop and implement marketing communications programs for Maple Lodge Farms’s Classic Roast chicken deli meats and Chicken Bacon products. PR efforts will focus on creating awareness of nutritious options available from Maple Lodge Farms. “We want to partner with National because of its track record in marketing food and lifestyle brands, as well as its understanding of the baby-boomer market,” says Fred Marques, vice-president marketing, Maple Lodge Farms. NATIONAL and Media Dimensions, Maple Lodge Farms’s media buying agency, will also be collaborating on an integrated communications program. Maple Lodge Farms processes 400,000 chickens per day. Each week 2.5 million kilograms of Maple Lodge Farms products are exported to 30 different countries.

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