Printed on: Sunday, September 7, 2008

Fay Clack Communications PR Campaign for Ontario Veal Takes Gold in Media Relations

by Gail Chiasson May 05, 2008

Toronto-based Faye Clack Communications won Gold in the 'Best Use of Media Relations' category for its The Appeal of Ontario Veal campaign at the annual Canadian Public Relations Society’s ACE Awards (Achieving Communications Excellence). The annual industry awards recognize excellence in public relations campaigns or projects in a number of categories representing a broad scope of public relations activities. For the gold-winning program, FCC created The Appeal of Ontario Veal in an effort to improve the perception of Ontario-raised veal through positive and proactive media relations. Jennifer Haley, executive director for the Ontario Veal Association, says, "Faye Clack Communications delivered an outstanding campaign that has surpassed our expectations for the positive media coverage it has garnered on behalf of Ontario’s veal industry. For the first time in a long time, people are talking positively about veal and winning this award reinforces our commitment to what we are doing.” Positive messaging about the versatility, extended use, health benefits and progressive production practices of Ontario-raised veal reached an audience of more than 4.9 million Ontarians. The magazine and newspaper coverage consistently portrayed Ontario veal in a positive light and provided readers with unique serving methods through accompanying recipes.

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