Printed on: Thursday, August 28, 2008
DDB Public Relations Takes Best Creative PR Award
by Gail Chiasson
May 05, 2008
DDB Public Relations, a division of DDB Canada, took the award for Best Creative PR Campaign of the Year for its Bosch Home Appliances' Eco-Legacy campaign at the 2008 Canadian Public Relations Society ACE Awards.

DDB PR took a total of five awards at the show.

The Bosch Home Appliances 2007 Brand Development Campaign was a multi-tiered communications program that included the Bosch Eco-Legacy Tour – a mobile eco-conscious kitchen display that visited media and consumers in Toronto and Montreal, and featured environmental scholar, Dr. David Bell. Partnering with Roots and Enwise Power Solutions, DDB PR also executed a guerrilla marketing program, the 'Different kind of Green Wallet Drop' whereby green Bosch wallets were strategically dropped in key markets. The campaign successfully positioned Bosch as a leader in energy and water efficiency, innovation and product diversity, increasing sales and recognition of the brand in Canada.

In addition to the Best Creative PR Campaign of the year award, the agency received a Gold award in the Brand Development Campaign category for Bosch: The Eco-Legacy Campaign; a Silver in the Media Relations category for the Ontario Science Centre: Titanic: The Artifact Exhibition; and a Silver and Bronze award in the Media Relations and Special Event categories for the Canadian Blood Services 2007 National Blood Donor Week/World Blood Donor Day program.

"This is the first time we’ve ever won at the ACE Awards," says Martine Levy, managing director, DDB Public Relations. "DDB is known for its creativity in Canada and around the world. Winning top honours and creative recognition at the ACE Awards proves we’re an agency with best-in-class creative PR services too."

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