Printed on: Tuesday, February 7, 2012
Change of Agencies for Two Molson Brands
by Gail Chiasson
Jun 22, 2009
DraftFCB was recently awarded Molson’s Export business in Quebec, while BBDO will manage the Molson Dry brand in the province.

Mediaedge:cia remains the media agency for both brands.

A statement by the company says that the change is an attempt to both streamline Molson’s agency roster and to ensure that its products continue to resonate with consumers, especially within a climate of intense competition.

Cossette, which recently held the accounts, recently completed work for the 'Serge' campaign for Molson Export and the 'Association of Party Pros' for Molson Dry - the latte about a fictional sports league for partiers that recently wrapped its first season of competition.
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