ICE (Innovation/Creativity/Enterprise) is Atlantic Canada’s premier awards show celebrating the absolute best of the region’s creative advertising. Entries were judged by Judging was by outside-the-area professionals: Angus Tucker, co-creative director, john st.; Denise Rosetto, associate creative cirector, DDB Canada; Paul Little, creative director, TBWA; Nathan Monteith, art director, TAXI; Steve Persico, writer, Leo Burnett; and Caroline Kolompar, marketing manager, Herbal Magic.

“I’m proud of the winning work in ICE 2009,” Tucker, jury head. “I really like the range. There are so many ways to sell, and it’s all in this show. There’s smart stuff, gorgeous stuff, funny stuff, and weird stuff. But it all makes you think. It all refuses to sound like an ad - which is exactly why it stands out and gets remembered. And that of course, is what we are all paid to do.”

Target was awarded Best in Show and Gold for work it created for the Canadian Sea Turtle Network, a cause dedicated to protecting the ancient Leatherback Turtle. Five of the other Gold wins were for Newfoundland and Labrador Tourism creative spanning TV, print, outdoor, and online. Target also won Gold for its Irving Oil ‘What You Can’t Win’ campaign, as well as Gold for retailer Nonia in the Point-of-Purchase category.

“We are so incredibly fortunate to live in Newfoundland and Labrador,” says Noel O’Dea, Target’s president and director of strategic and creative planning. “It’s the most creative place in the world. The people, the culture, the way the light washes over the cliffs, the wild North Atlantic. It’s the source of inspiration for all the people at Target – an inspiration for our storytelling.”

Target’s other ICE wins were for clients: Maple Leaf Foods, Wreckhouse International Jazz and Blues Festival, and The Bead Addict.

Heading into its 30th year and one of Canada’s top creative shops, Target is one of only eight agencies in Canada to ever win a Gold Lion in the 55-year history of the Cannes International Advertising Festival. Among Target’s clients are: Newfoundland and Labrador Tourism, Air Canada Jazz, Irving Oil, Brock University, A&P, Fronteer, Marble Mountain, Aurora Energy, Ganong, and Maple Leaf Foods.